Jessica Rubino

Deputy Editor, Consumer & Digital , New Hope Natural Media

A Boulder, Colo., native, I cover the latest natural products (hence my desk; no, I'm not a hoarder) and personal care trends, science and legislation to help consumers make wise purchasing decisions. I have embraced green as the new black everywhere--except in my closet.

Posts by Jessica Rubino

Walgreens: At the corner of toxic and unhealthy?

After first shedding light on Walgreens' personal care "double standard" last August, the Campaign for Safe Cosmetics is now asking consumers to take....More

A delicious way to detox

Our free Healthy Detox and Weight Loss guide is filled with delicious healthy recipes, supplement information, and doable fitness tips can bring....More

Eco Lips delivers the perfect natural stocking stuffer

The new site from Eco Lips,, lets you choose exactly what goes into your balm. Can you say, stocking stuffer?....More

EWG report takes on BB creams

The latest beauty effort from the Environmental Working Group assesses beauty balm (BB) and color correcting (CC) creams to provide consumers with a....More

FDA says bye, bye to trans fats

Good news for anyone who cares about health (so, everyone): The Food and Drug Administration has agreed to phase out one of packaged foods' most....More

Why do you support GMO transparency?

From labeling to health, our latest content program strives to educate you on all the most important issues facing the GMO industry....More

Can offering safer alternatives be disingenuous?

As more and more companies bring "safer" options to the market, should their original offerings be placed under more scrutiny?....More

India declares independence from inhumane cosmetics testing

Will more U.S. companies take their cues from India and declare independence from inhumane cosmetics practices such as testing on animals?....More

Why you need to wear (natural) sunscreen every day

First-of-its-kind research supports the importance of daily sunscreen use....More

100+ grains of wisdom for gluten-free living

This month, we've partnered with the Gluten Intolerance Group to bring you accessible, delicious advice for living gluten-free. Download our....More