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Jessica Rubino

Deputy Editor, Consumer & Digital , New Hope Natural Media

A Boulder, Colo., native, I cover the latest natural products (hence my desk; no, I'm not a hoarder) and personal care trends, science and legislation to help consumers make wise purchasing decisions. I have embraced green as the new black everywhere--except in my closet.

Posts by Jessica Rubino

Why paleo may be the missing link in a natural beauty regimen

There’s a lot right about this rising personal care trend, from leveraging the simplicity we’re craving in beauty and nutrition to capitalizing on....More

Transparency is a movement, not a fad

Various approaches to transparency have taken shape over the past decade, a result of consumer awareness and a new generation of mission-based brands....More

Planting the seed of good-food love with Growe Foundation

When it comes to tackling the biggest issues facing our food system, nothing beats getting into the weeds and connecting with our ingredients....More

Burt's Bees founder leaves behind natural beauty legacy

The infamous co-founder of Burt's Bees remained the face of the brand long after he was no longer with the company, and his impact in the natural....More

Natural personal care tackles the "man"-sumer

As nontoxic personal care becomes top of mind for health-conscious shoppers, more natural products in the category are targeting the "man"-sumer....More

The best and worst sunscreens to choose this summer

Confused about which sunscreen to choose this summer? Don't sweat it! Here's a great resource to help you find the safest, most effective options....More

What makes a health hero?

We all need to push boundaries and ask questions in order to make a difference....More

Natural beauty and body A-list: meet this year’s winners!

In our fifth annual Beauty & Body Awards, we highlight brands delivering safe, high-performance products that make us look and feel our best....More

Is natural sunscreen always better?

Could safe chemicals be the next big thing to his "natural" sun care? The Sunscreen Innovation Act, which President Obama recently signed into a law....More

Easy, natural ways to stay healthy during winter

Here are some of my tips to stay healthy this season--and a link to our brand new guide to building a strong immune system....More

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